And with the first weekend of October, the 92nd edition of the International Alba White Truffle Fair begins. As every year, the first appointment is with the magical and scenographic Investiture of the Podestà followed by a historical re-enactment, a theatrical performance theatrical performance made by over 400 figures who will alternate in groups, proposing historical and legendary episodes that have marked the life of the medieval population. The first Sunday of the Fair instead is dedicated to the parade of medieval villages that gather in Piazza Risorgimento in Alba where the characteristic Palio degli Asini take place.
The path undertaken last year continues to bring the International Alba White Truffle Fair closer to issues related to sustainability and the risks that ecosystems face due to climate change. An approach that favors continuity, directly addressing a fundamental issue, especially for the new generations: the urgency to act.
Time is up, says this year’s payoff. Time is up.
It is with this claim that the Fair Authority intends to invite you to take action to seize the opportunities that, as always, arise from every transformation: act quickly, act consciously, act with ethics and social responsibility. The 92nd edition approaches the public with a contemporary language, launching an appeal that intercepts the sensitivity of the new generations.
“The challenge that the Fair aims to take on is that of always being contemporary: – declared Liliana Allena, president of the Fair organization – we realize that due to the urgency of climate change issues, we need to face and stimulate a cultural turning point that must necessarily involve the new generations more and more. Because young people are not the future, but the present ”.